Negotiate- Not Sue
Here it goes again— Nine major record labels filed suit against an online music provider on Monday, accusing Project Playlist Inc of a “massive infringement” of their copyrights to the songs of artists such as U2 and Gwen Stefani. Read here. If the record companies stopped wasting their money on all these law suits around the country, their profits would increase.
They just don’t seem to get it, downloading free music has happened and will not go away and filing any number of law suits either against individuals or companies is not going to stop it. Copyright infringement or not. The only solution is to make peace, negotiate a low fee licensing structure and move on.
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About
Sujatha Ganesan is a business and technology lawyer in Silicon Valley with diverse experience in the areas of corporate, contracts, licensing, copyright and India practice law. Sujatha’s Bar admissions include the State Bar of California and the Bar Council of India.
Sujatha received an undergraduate degree in Economics and an undergraduate degree in Law from the University of Madras, India and received a Master’s Degree in Law from the University of Georgia.
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This is one of those situations where the free market is going to change long before the law. The companies that make these treaties will do better than those that go kicking and screaming.
It may be decades before the law catches up to the technology, but the free market seems to already be very close to overtaking the record industry at least.
It’s going to be a very interesting next few years…