Technology and Business Law Blog

Sharing Media Content Without Infringing Copyright

If you cannot fight them then join them and if you can make money in the process nothing can beat that. A company called Digital Containers (www.digitalcontainers.com) introduced a new software that allows content owners to share, store and distribute copyrighted material over the Internet without losing control while providing monetization and metrics to the content owners.

The company provides ‘super distribution’ of online content for sharing digital media between consumers. According to the Washington Post article the way it works is that: Digital Containers works with media companies to “package” pieces of content, like an episode of “Lost,” in a container with an encrypted seal. As it’s passed from person to person, each new viewer that “unzips” the container agrees to either watch a few ads, or pay a few bucks, in exchange for getting premium content. When that viewer passes the container to another user, that person also starts a “relationship” with the media company that produced it. You may have to tell the company how old you are, or whether you’re male or female, which then helps to sell ads. Or, if you happen to share a lot of Jonas Brothers‘ songs with friends, Disney may want to give you a reward or incentive for spreading the music and helping to build the brand.

According to the company the way it handles the copyright issues are it legally licenses media from the copyright holders and therfore gains their permission to distribute their digital media, and then they digitally protect each copyrighted media file with copyright protection software or Digital Rights Management (DRM). DRM is the umbrella term referring to any of the several technologies used to enforce pre-defined policies controlling access to software, music, movies or other digital data. It distributes content by utilizing the different channels of the Internet like search engines, p2p, the web, RSS, blogs, social networks, IPTV, mobile etc and provides consumers with rich media experienc.

So unlike lots of other sites, their’s is not a website and it is a perfectly legal network marketing style distribution channel to share content.

Advertisements

August 15, 2008 - Posted by | Copyright, Technology |

1 Comment »

  1. I like the idea that the stuff I want to watch sits on my desktop once I get it in a
    container ? thing .. that means I can watch it anyway anytime I want to .. not tied to a url that I need a good connection to view. This seems like a new chapter or the next obvious idea

    Comment by Laurie Mills | August 16, 2008 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: